WIKA Beton Wins Digital Branding Award at BUMN Branding & Marketing Event
Again, WIKA Beton showed its excellence to compete in national level by winning several awards at BUMN Branding & Marketing Award 2019 held at Ritz-Carlton Hotel, Jakarta, on Tuesday (5/11). In its 7th year, the event organized by state-owned Track was supported by Arrbey Consulting and Rumah Perubahan with this year’s theme “Beyond Innovation on Branding & Marketing”.
In this event, WIKA Beton won an award directly received by Marketing Director of WIKA Beton, Kuntjara. The award was Corporate Branding BUMN and Subsidiary of Public BUMN with Digital Branding Category. The acquisition of this award was assessed from the performance of WIKA Beton’s digitalbased marketing in global market. WIKA Beton’s marketing communication efforts are implemented through the launching of a website with new interface and social media optimization in various platforms.
To obtain this award, the company had to pass two judging stages. The first stage was to fill questionnaires and the second one was presentation and interview sessions in front of judges chaired by Prof. Rhenald Kasali, Ph.D and team with proven credibility and capability. In 2019, as many as 92 participants from BUMN and BUMN Subsidiaries participated in the first stage of this award event.
The award WIKA Beton received is a proof that WIKA Beton keeps prioritizing innovation, not only in developing its core business line, but also in its supporting aspects i.e. branding and marketing. This award is expected to boost WIKA Beton’s optimism in achieving market targets in international level and to realize its vision to be A Leading Company in the Fields of Engineering, Production, and Installation (EPI) of Concrete Industry in Southeast Asia.